Google’s link-spam rules
Pay for the work—not undisclosed ranking credit
Google defines link spam as creating links primarily to manipulate rankings. Its examples include buying or selling links for ranking purposes, exchanging goods or services for links, automated link creation, low-quality directories, and paid guest posts or press releases with optimized anchors that pass ranking credit.
Google also says advertising and sponsorship links are allowed when they are qualified with rel="sponsored" or rel="nofollow" . That is the practical line: an agency can be paid for research, content, outreach, PR, and campaign management; payment should not secretly buy followed links or control an independent publisher’s editorial decision.
Read Google’s link-spam policy What black-hat link building looks like
Private blog networks (PBNs), hacked links, automated profiles, hidden links, spun guest posts, and large paid footprints exist mainly to manufacture ranking signals. A PBN is a controlled group of sites presented as independent publishers even though its main purpose is passing authority.
- Guaranteed DR 80–90 links without disclosing the sites or relevance standard
- Hundreds of placements delivered in days from the same recycled inventory
- Optimized anchors inserted into unrelated pages or distributed press releases
- Traffic screenshots without the domain, country mix, or 12-month trend
- No explanation of link attributes, editorial approval, ownership, or removals
Why we do not recommend Fiverr or SEOClerks backlink packages
The marketplace is not the core problem; the typical anonymous bulk-link product is. Buyers often cannot verify who owns the sites, whether the audience is real, how many other customers receive the same inventory, or whether the links will disappear after the guarantee window. Inflated DR, expired-domain networks, irrelevant pages, automated profiles, and exact-match anchors can make a cheap order expensive to audit and clean up.
Before paying
Request the exact domain or a representative sample, traffic geography and trend, placement type, link attribute, and replacement terms.
Before approving
Read the actual site. Check authors, recent posts, topical focus, indexation, outbound links, and whether real people appear to use it.
After publication
Record the live URL, anchor, target page, attribute, metrics, publication date, and status so the placement can be monitored.
We also avoid indiscriminate email spam. Outreach should be researched, relevant, easy to decline, and sent to a person who plausibly covers the subject.