8 Moz Pro Alternatives in 2026, Priced and Compared

Moz Pro Standard costs $99 a month. For that, you get 1 user, 3 tracked sites and 300 tracked keywords.

It also includes just 150 keyword research queries a month. That's about 5 a day.

On 27 October 2026 we checked the pricing page of every tool in this guide. We also ran this search through our own free tools.

Here's what each alternative costs today, what you get for the money, and when Moz is still the right pick.

Moz Pro alternatives at a glance

Why People Look for a Moz Pro Alternative

Moz is one of the best-known names in SEO. Its Domain Authority score is still a common way to report on links. People leave for practical reasons.

1. Tight limits on the entry plan

Standard is "for small businesses that just need the basics of SEO", in Moz's words. The limits match that:

• 1 user and 3 tracked sites.
• 300 tracked keywords. More cost $20 a month per 200.
• 150 keyword queries a month. Medium raises that to 5,000.
• 5,000 backlink queries a month, with up to 10,000 results each.

If you research keywords most days, you can hit that cap well before the month ends.

2. The jump to the next plan

Medium costs $179 a month. It adds a second user, 10 tracked sites, 1,500 tracked keywords and 5,000 keyword queries.

That's $80 a month more, or $960 a year on monthly billing. A second seat on Standard costs $49 a month.

3. Trust and billing complaints

Moz's Trustpilot score was 2.4 out of 5 from 242 reviews when we checked. Some recent reviews are about trials and cancellations. One user in the Netherlands wrote in April 2026:

Moz's own FAQ says you can cancel or change plans "at any time — no questions asked". Unhappy customers write reviews more often, so treat these as a warning sign, not the full picture.

4. Doubts about link data

Some users like the audits but question the backlink index. A reviewer in Sweden gave 3 stars in January 2026:

That's one opinion. But if links are your main job, test the index on your own site before you pay.

What People Actually Search For

We ran these terms through our free Keyword Research tool on 27 October 2026 (United States):

• "moz": about 6,600 searches a month.
• "moz pro": about 590 searches a month.
• "moz alternatives": about 390 searches a month, difficulty 5, about $7.67 a click.
• "moz pro alternatives" and "moz pro pricing": about 170 searches a month each.

Difficulty 5 (6 for "moz pro alternatives") means the ranking pages are weak. So the top results aren't always the most careful ones. That's the next thing we checked.

Who Writes the Top Results

We read the live Google top 10 for "moz pro alternatives" with our free Rank Tracker (US, desktop, 27 October 2026).

• 7 of 10 results came from companies selling software. Several put their own product first.
• Moz itself ranked 4th, with its Moz Pro product page.
• The other 3 were a paid SEO community (Traffic Think Tank), a Gartner reviews page and a Reddit r/SEO thread.

Some prices in these pages are out of date. One, published in February 2026, says Semrush plans start at $199 a month and SE Ranking at $65.

Today Semrush starts at $139 ($199 is now its Starter plan). SE Ranking's cheapest listed plan, Core, is $129.

The top result, last updated in December 2024, lists Ubersuggest at $12 a month. Today it's $29.

We're a vendor too, and we list seotools.pro first. So check our numbers against the sources at the end.

How We Compared the Tools

• Prices: taken from each vendor's own pricing page on 27 October 2026, in USD, before tax.
• Plan: the plan most people would compare with Moz Pro Standard, for 1 user.
• Jobs: rank tracking, keyword research, backlinks, audits and team use.
• Not tested: we didn't run paid trials of every tool. Limits are as the vendors list them.

The 8 Best Moz Pro Alternatives

1. seotools.pro: the all-in-one pick for small budgets

seotools.pro covers the main jobs people use Moz Pro for, in one account. Pro is $49 a month, or $41 a month billed yearly.

• Pro includes: 30 projects, 100,000 keywords, a full site audit, the Content Optimizer (50 docs a month), the Rank Tracker and the Backlink Analyzer.
• Business ($99 a month): 100 projects, Rank Tracker + Local, Backlink Analyzer & Gap, and API access.
• Lite ($24 a month): 10 projects and a basic site audit. Rank tracking isn't listed on Lite.
• Trial: 7 days free on Lite, Pro and Business.

Pro costs the same as Moz's $49 Starter plan, which Moz describes as for "individuals managing a single website". Pro includes 30 projects.

You can try the tools free first. Run a free Website Audit on your homepage, or check 3 keywords in the free Rank Tracker.

Used the MozBar? Our free SEO Extension runs 35 on-page checks on any page in one click.

Limits to know: the pricing page doesn't state seats per plan. Our database is smaller than Semrush's or Ahrefs'. White-label reports are on Enterprise.

2. Semrush: the biggest marketing suite

Semrush covers SEO, ads, content and AI search in one place. The SEO plan is $139 a month, or $117.33 billed yearly.

• 5 websites to monitor and 500 keywords tracked daily.
• Additional users start at $45 a month.
• A 7-day free trial, plus a free plan with 10 reports a day.

Watch out: it costs $40 a month more than Moz Standard. You pay for a much bigger toolset, so make sure you'll use it.

More options: Semrush alternatives for small teams.

3. Ahrefs: the backlink specialist

Ahrefs is the choice when links are your main job. Lite costs $129 a month.

• Lite includes 1,000 credits per user a month. Reports use these credits.
• 750 tracked keywords, updated weekly.
• No free trial. A Starter plan costs $29 a month, and Ahrefs Free covers site owners' own sites.

Ahrefs uses its own Domain Rating, not Moz's Domain Authority. The two scales aren't interchangeable.

More options: Ahrefs alternatives for backlinks and content gaps.

4. SE Ranking: for daily tracking at volume

SE Ranking Core is $129 a month, or $103.20 billed yearly. It tracks 2,000 keywords a day, almost 7 times Moz Standard's 300.

• 10 projects and 1 manager seat. Extra seats start at $16 a month.
• A 14-day free trial with no credit card.
• Core also lists 100 AI prompts tracked daily.

More options: SE Ranking alternatives.

5. Serpstat: for small teams

Serpstat is a budget all-in-one. Individual is $69 a month, or $50 billed yearly, with 5 projects.

• Core features include keyword research, rank tracker, site audit and backlink analysis.
• Individual allows 100 searches a day for sites, keywords and links, and 10,000 keyword position checks a month.
• Team is $129 a month for 3 users. On Moz, 3 users cost at least $197 a month (Standard plus 2 extra seats).

6. Mangools: the simplest to learn

Mangools is a set of simple tools, including KWFinder and SERPWatcher. Basic is $49 a month, or $29.90 billed yearly.

• Basic tracks 200 keywords.
• Premium ($69 a month) tracks 700 and includes 3 seats.
• Like Moz, it's friendly for beginners.

Watch out: it's built for research, not big tracking projects or client reporting.

7. SpyFu: for competitor keyword and ad history

SpyFu shows what competitors ranked and bid on for years. Basic is $39 a month, or $33 billed yearly.

• 5,000 tracked keyword rankings, updated weekly.
• Extra seats are $15 a month each.
• A 30-day money-back guarantee.

Its pricing page also shows a "limited time offer" with lower prices. The terms weren't clear, so we used the regular prices.

8. Ubersuggest: the smallest budget

Ubersuggest, from Neil Patel, is $29 a month, $192 a year, or $290 once for lifetime access.

• 1 project on Individual, with 125 tracked keywords updated weekly.
• A one-time 7-day free trial on monthly plans.
• Lifetime purchases are final and non-refundable.

Watch out: it suits one site and simple checks. Its data is lighter than the bigger suites.

When Moz Pro Is Still the Right Choice

Don't switch just because a list told you to. Moz still wins in some cases:

• Your reports use Domain Authority. Moz is the source of that metric. Switching means re-baselining every client report.
• You want AI prompt tracking for under $100. Standard tracks 150 prompts across GPT, Gemini and Google AI Mode, updated weekly. SE Ranking Core tracks 100 a day, but costs $129.
• You only need the free parts. A free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer.
• You track a few sites and under 300 keywords. Then Standard's limits may be enough.

Moz also has a $49 Starter plan for one website. Its pricing page doesn't list Starter's limits, so check them before you buy.

How to Choose in 4 Questions

These are rules of thumb. Run a trial on your own site before you switch, and export your Moz ranking history first.

Need Someone to Do the SEO Work?

A tool shows the problems. It doesn't fix them. If your team has no time, our SEO and GEO services do the work for you.

Each project covers research, pages and backlinks, with no long lock-in. Pricing depends on your site and goals.

Book a free consultation with Anatolii Ulitovskyi to see what your site needs.

The Verdict

If you want one affordable account for audits, keywords, backlinks and rankings, start with seotools.pro Pro at $49 a month.

If you need the biggest suite, pick Semrush. For backlinks, Ahrefs. For daily tracking, SE Ranking. For the lowest price, Ubersuggest.

And if your reports run on Domain Authority, Moz Pro may still be worth it. Just check the query limits before you renew.

FAQ

Sources

Pricing pages checked on 27 October 2026: Moz Pro, Semrush, Ahrefs, SE Ranking, Serpstat, Mangools, SpyFu, Ubersuggest and seotools.pro.

Reviews: Moz on Trustpilot (read 27 October 2026).

Search data: seotools.pro Keyword Research and Rank Tracker, United States, 27 October 2026. Prices change often, so check before you buy.